Color As Emotion

From an academic perspective I’ve always thought that dissecting color, even organizing it in wheels only goes so far. Fundamentally, color is an emotional response-you do indeed have to feel it-it is primal, and visceral. It can make you shudder in horror, or it can make you giddy as a school girl in June, but we all need to realize that our response to color is fundamentally emotional. The way that a photographer uses color is as manipulative as it can get in our medium. Our interpretation of color is rooted in our psyche’s is therefore hard to control-it is a response on a primal level, and we are hard pressed to actually control our response to specific colors. Just consciously realizing these things changes how we choose to use color in our photography and changes how we control our color palettes in post production.

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